Meet the Maker Feat. Social Decay
Screen-printing garments that are made in the heart of Brooklyn, Social Decay designs apparel that makes a major statement. We sat down with the CEO, Sam Sisca, to learn all about the brand.
What inspired you to launch your brand?
Social Decay started as a side project! After working in the apparel industry for a couple of years, mainly focused on men’s streetwear, my partner and I decided to give it a shot for ourselves. In my previous role, I had the opportunity to gain experience in all aspects of the business, including production, marketing, creative direction, sales, and finance. I enjoyed wearing many hats in my former positions, and I always wanted to start my own business. Social Decay became the perfect opportunity to do so at the right time! The line has evolved so much since the initial concept, and it's been awesome to watch it evolve.
What was the most challenging part of launching your business?
I had to take a huge risk to quit a stable job for entrepreneurship. There was so much vulnerability and pressure! Then, I had to actually make the leap to take the brand to the next level—which actually started with POOLTRADESHOW! While working at my previous job, I took a couple of days off to try POOL out and launch Social Decay at a tradeshow for the first time. We got a great response and opened up about 15 wholesale accounts our first show. I went into it trying to keep my expectations low, just hoping to get some great contacts, but I left with amazing new customers as well as likeminded business owners and friends in the POOL community.
I gave my two weeks shortly after POOLTRADESHOW to pursue Social Decay full time and focus on growing our wholesale business.
Why did you choose POOLTRADESHOW?
I had attended many trade shows in the past and I did a lot of research to see what the best option for a new brand was, and POOL was a no brainer for me! You get to be a part of PROJECT and get amazing exposure to key retailers while being featured in a small section of emerging brands—all at an affordable price for a start-up! It's just what we needed.
What’s your favorite part about POOL?
The vendors at POOL make up a really great community, and I look forward to catching up with everyone each show season! We've made so many great friends between the vendors, show staff, and loyal customers.
Where do you pull the most inspiration from?
We get a lot of our inspiration from Instagram and trend research. I always take photos along my travels of things I think are cool and try to incorporate them! We also do quite a lot of team brainstorming and bouncing ideas around.
Ashley, Digital Marketing coordinator of Social Decay adds: I'm literally always looking for inspiration, since, as Sam said, there's a lot of team brainstorming. We are always snapping and sharing photos and throwing around words and phrases that could be cute for upcoming graphics. The collaborative aspect is great because we never fall into a rut without any ideas.
Tell me a little bit about your commitment to keeping production in the States.
I am so grateful to have made such amazing connections throughout my career. I love working with our cut and sew factory in LA, and we are very focused on the quality and individuality of our garments. All of our blank goods are shipped to our print ship in Brooklyn where they are hand printed with love! This system also gives us the ability to work on quick turn around times, low minimums, and create custom graphics for clients. We're proud to be US made.
Ashley adds: I feel like the fact that our goods are hand screen-printed really sets us apart. As you'll see in our videos during the Instagram takeover, there's an actual person (Maya!) printing each and every shirt, making sure each one looks perfect and is ready to be in the hands of a customer. She's so passionate about screen-printing and I think it makes each garment even more special.