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September 28, 2015

BLUE - Launch @ PROJECT Las Vegas August 2015

Posted at 2:59 PM

August 17, 2015 marked the PROJECT Las Vegas launch of BLUE, the denim movement that inspires creativity, conversations, collaboration and community.  BLUE was a huge success, with presentations, awards, publications, a panel discussion and more.



BLUE showcased proprietary denim fabric technology from iSKO, as well as an interactive installation featuring the world's best premium denim brands, curated by FLAUNT Magazine.  Participating brands included: 7 For All MankindAG Adriano GoldschmiedAGAVEBuffalo David BittonDieselDL1961Hudson JeansJean ShopJoe's JeansLevi StraussMaviRobin's Jean, Roller Denim, SiwyUS Jeans and more.  Participating brands were also featured in BLUE's site specific, editorial publication that is distributed internationally with FLAUNT's Fall Fashion Issue, CALIFUK which combines California and UK culture.


Renowned artist Mr. Brainwash also joined BLUE bringing the spirit of denim to life through his art.


Rounding out the initiative, leading trend forecasting company, WGSN, presented Spring 2016 direction and trends, as well as partnered with iSKO to host and moderate "LONG LIVE DENIM," PROJECT's first panel discussion on the spirit and future of denim. Our panelists featured some of the leading minds in the industry including:

Benjamin Phillips, Founder & Art Director - Lot Stock & Barrel

Eric Goldstein, Founder - Jean Shop

Francois Girbaud, Founder & Owner - Marithe + Francois Girbaud

Jonathan Cheung, SVP Global Design - Levi's

Luis Barajas, Founder & Publisher - FLAUNT

Marco Lucietti, Global Marketing Director - iSKO

Tina Aniversario, DMM Men's - Nordstrom

Amy Leverton, Contributing Denim Editor - WGSN


WGSN and iSKO also jointly presented the inaugural BLUE DENIM AWARDS in three categories.  Congratulations to the winners!

Innovative - Diesel

Inspired - 3x1

Emerging - E.N.D. Edwin and Denim

A big thank you to those individuals that made the launch of BLUE possible, and a huge success, and we look forward to the future of this initiative.

For additional coverage related to the launch of BLUE, head over to Sportswear International.