BLUE - Launch @ PROJECT Las Vegas August 2015
August 17, 2015 marked the PROJECT Las Vegas launch of BLUE, the denim movement that inspires creativity, conversations, collaboration and community. BLUE was a huge success, with presentations, awards, publications, a panel discussion and more.
BLUE - CREATIVITY. CONVERSATIONS. COLLABORATION. COMMUNITY
BLUE showcased proprietary denim fabric technology from iSKO, as well as an interactive installation featuring the world's best premium denim brands, curated by FLAUNT Magazine. Participating brands included: 7 For All Mankind, AG Adriano Goldschmied, AGAVE, Buffalo David Bitton, Diesel, DL1961, Hudson Jeans, Jean Shop, Joe's Jeans, Levi Strauss, Mavi, Robin's Jean, Roller Denim, Siwy, US Jeans and more. Participating brands were also featured in BLUE's site specific, editorial publication that is distributed internationally with FLAUNT's Fall Fashion Issue, CALIFUK which combines California and UK culture.
Renowned artist Mr. Brainwash also joined BLUE bringing the spirit of denim to life through his art.
Rounding out the initiative, leading trend forecasting company, WGSN, presented Spring 2016 direction and trends, as well as partnered with iSKO to host and moderate "LONG LIVE DENIM," PROJECT's first panel discussion on the spirit and future of denim. Our panelists featured some of the leading minds in the industry including:
Benjamin Phillips, Founder & Art Director - Lot Stock & Barrel
Eric Goldstein, Founder - Jean Shop
Francois Girbaud, Founder & Owner - Marithe + Francois Girbaud
Jonathan Cheung, SVP Global Design - Levi's
Luis Barajas, Founder & Publisher - FLAUNT
Marco Lucietti, Global Marketing Director - iSKO
Tina Aniversario, DMM Men's - Nordstrom
Amy Leverton, Contributing Denim Editor - WGSN
WGSN and iSKO also jointly presented the inaugural BLUE DENIM AWARDS in three categories. Congratulations to the winners!
Innovative - Diesel
Inspired - 3x1
Emerging - E.N.D. Edwin and Denim
A big thank you to those individuals that made the launch of BLUE possible, and a huge success, and we look forward to the future of this initiative.
For additional coverage related to the launch of BLUE, head over to Sportswear International.