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January 9, 2018

PROJECT: New to Show

Posted at 1:19 PM


Home to visionary brands that revolutionize the menswear business, PROJECT is bringing the best of style to the game this season. Check out the fresh new brands that will be featured in our New York show.



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Fusing technical performance fabrics with tailored urban styling, Alchemy Equipment designs with function and fashion in mind. Founded in 2013 in New Zealand, the brand is committed to crafting sportswear that doubles as performance and lifestyle wear. Alchemy Equipment will be introducing its collection that is geared towards the on-trend, urban customer at the brand’s first ever PROJECT show. Their Fall Winter 2018 Collection of men’s and women’s apparel and luggage will focus on insulated coats and jackets, as well as rainwear pieces, mid-layers, knitwear, merino and pants.




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STATE Bags designs purposeful and stylish bags that simultaneously give back to the community. The brand was created to help American children living in challenging, and sometimes critical circumstances. For every STATE bag purchased, the brand hand delivers backpacks filled with essentials that every child needs to succeed. 




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Utilizing the finest natural materials and fabrication, håndværk redefines everyday essentials with an innovative perspective. Founded in 2013, the New York based brand crafts luxurious classics that culminate to build a modern and timeless wardrobe. Each and every piece in the collection is either hand-made or hand-finished to ensure a truly unique garment. The brand has a strong mission of craftsmanship, valuing quality over quantity.




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Based in New York, KYLE’LYK designs high-end casual menswear inspired by the seemingly minute, yet impactful happenings of everyday life. With a commitment to superior fabrication and stunning details, the brand tells a unique story of the individual through various techniques of printing, knitting, and embroidery. This season KYLE’LYK invoked a theme of the “American Dreamer’, pulling inspiration from old America, which was built as a hub for immigrants to succeed. The new collection will feature stylish yet comfortable pieces designed with denim, wool, and cotton for a luxurious take on progressive designs.



eden park

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Celebrating 30 years in the business, Eden Park has revolutionized the menswear market with French Flair and impeccable detailing. Best known for its symbolic pink bow tie logo, Eden Park designs garments from high-quality fabrics with the most meticulous approach to craftsmanship. The Eden Park aesthetic is inspired by the brand’s founding roots in rugby and its commitment to rigorous style standards. 




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Impeccable swim shorts made for the conscious man. Ramatuelle is committed to designing swimwear that is both functional, and incredibly stylish. The brand gained inspiration for its collection from the beautiful colors that are present in the natural wonders of the world, like stunning sunsets and landscapes. Attention to the details is what sets Ramatuelle apart from the rest. Each pair of shorts is crafted with high quality fabrics, designed with various techniques such as weaving and digital printing. Functionality is assured with water-repellent coating, an inner mesh brief with soft elastic, pockets, and branded cordstoppers.




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Founded by two fashion industry veterans, Liverpool Jeans designs high quality denim that adapts to each and every body shape. Using unique fabric blends and meticulous research, the brand has made advancements to solve the fit problem. Liverpool features technologically advanced offerings such as 4-way stretch denim, while offering on-trend and stylish pieces.




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Founded in 1947, Wrangler embodies a deep sense of American freedom and adventure. The brand offers unmatched quality with a rich legacy of authentic products and timeless design. This season Wrangler has designed garments with modern fits and updated styles to help the modern man conquer the various tasks that the busy day brings him.

Register here to attend PROJECT January 21-23 to shop the best brands in the industry.