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July 24, 2019

THE TENTS Brand Highlight: Bellroy

Posted at 8:11 AM



Bellroy launched in 2010 after a few friends noticed a shift in menswear towards a slimmer silhouette. Thinking men's wallets should follow suit, they launched Bellroy, a single wallet—designed to hold everything a man needs without the bulk. The Australian-based brand is now comprised of thoughtfully designed men's and women's bags, wallets, travel accessories, key covers, and phone cases. Bellroy is available at top retailers such as Barneys, Paragon, and Isetan. 


Sustainability has always been a part of Bellroy’s mission—and as a certified B Company, they are "constantly pursu[ing] better ways to source leathers, reduce impact on the environment and make sure products lasts as long as possible." Therefore, this season's launch of forest and charcoal fabrics, made from 100% recycled plastics, is not only on-brand, but good for the planet as well. The recycled fabrics will be used in key styles, like the Tokyo Totepack, System Work Bag, and Transit Backpack. Prices range from $139 to $199 retail.  


Mahala Joyce, Regional Sales Manager for North America and Australia adds, "The Forest and Charcoal 100% recycled fabrics are the beginning of Bellroy's move to using non-virgin plastics, and 2020 will see us continue to grow this offering into new styles, colors and textures. All bags made from our 100% recycled textiles will feature an additional swing tag to help customers (and sales staff) shop the range. We'll also be making geo-targeted digital ad campaigns available to retailers who help us launch this 100% recycled story, along with additional in store and window display assets." 


As their tagline  goes, "Plastic bottles are better in bag form." Make sure to check out Bellroy’s sustainable collection at THE TENTS in Las Vegas (booth 61503). 


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