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December 8, 2017

Three Hot Product Categories to Add to the Mix in 2018

Posted at 10:47 AM

An expertly curated store with an unexpected product mix is the winning formula in today's Amazon age. Apparel retailers can broaden their offerings in such categories as beauty, footwear and children's. We consulted the experts in each field to get the skinny on how and why to enter these buzzing markets. 

Celebrity Makeup Artist Beau Nelson on Incorporating Beauty Into Your Store


Makeup artist to the stars (including Gigi and Bella Hadid, Kristen Stewart and Kate Bosworth, to name a few) Beau Nelson explains why beauty is a hot category and how smart retailers are taking advantage. Read the article here

How to Incorporate Footwear Into Your Store


Lisa Bufalini, the brain behind footwear consulting firm Fashion Footwear Associates, explains what footwear styles, sizes and trends fashion retailers need in their store. Read the article here

How the #MommyandMe Trend Can Bolster Women’s Retail


Children's Club leader Shawn Hazan and Earnshaw's magazine Editor Emily Beckman tell how women's retailers can use the #MiniMe angle to bring children's offerings into their store, ultimately creating a fiercely loyal customer base. Read the article here.

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Shop [email protected] for beauty and apothecary items and brands, available wholesale and retail. A central marketplace for innovation, indulgence, self-care, fun, refreshing items that augment your lifestyle, store experience and average units per transaction.

Shop footwear at Sole Commerce and [email protected]. Sole Commerce is a women’s and junior’s footwear and accessory event. Serving as a gateway to the U.S., Sole Commerce provides footwear brands access to the country’s largest concentration of women’s ready-to-wear retailers on the Eastern Seaboard. Sole Commerce is now located on Level 1. Also, make sure to visit the luxury selection of international footwear at [email protected] on Level 3, merchandised within Coterie.

Find Children's offerings at Children's Club, an international exhibition featuring every category of children's clothing from newborn to age 12, layette items, fashion accessories, footwear, toys and gifts. Exhibiting brands reflect an eclectic base of established collections and new designers bursting onto the scene. Children's Club is an excellent opportunity to be seen by the medium to better children's specialty retailers and boutiques.