UBM Fashion is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


<< Back
January 4, 2019

New VR Experiences and More Groundbreaking Seminars to Hit the SOURCING AT MAGIC Show Floor.

Posted at 9:52 AM

Read on to learn about the new demonstrations and seminars happening on the SOURCING AT MAGIC show floor, featuring the X Ray Fashion Virtual Reality experience, an upgraded micro-factory, and more groundbreaking seminars.

These new additions to the February lineup will give you exclusive insights on the innovations that will push fashion forward in 2019 & beyond.

Don't miss out, register for SOURCING AT MAGIC today.



A virtual reality experience directed by Francesco Carrozzini

The X Ray Fashion Tool Kit is an information package about the effect that ‘fast fashion’ in particular is having on the world, and how to increase sustainability within the garment industry.It is designed to help users understand more about the processes and mechanisms of the industry and to assist them in making decisions about their purchasing habits in order to influence future production and help control emissions and curb global warming.

The level of excess resulting from the processes used by the design, manufacturing and marketing companies to meet the clothing demands of the current generations is astounding and demands immediate action.

The kit complements the X Ray Fashion Virtual Reality installation that gives participants an immersive physical experience – taking them from the catwalk back into the cotton fields and sweatshops of India to understand the physical environment and the realities of production before bringing the user back to the catwalk and the hype surrounding the marketing of everyday garments. Users are encouraged to use the information provided to participate in the grand collective effort needed by all to join together and actively combat the irretrievable damage being caused to our world.



Micro-Factory-1  Micro-Factory_2

Presented by EFI/Optitex

As a tribute to the new show focus for February 2019, SOURCING AT MAGIC will feature cutting-edge machinery with “micro-factories” on the show floor. Attendees are invited to live demonstrations to learn how these new technologies are changing the landscape of the apparel industry. Plus, new “Smart Design” software will be introduced.

See the micro-factory in action here.




SHOES, SHOES, SHOES! Innovative services for sourcing and evaluating your options.
Monday, February 4th | 3:30-4:30 PM | Las Vegas Convention Center, S229

This session presented by one of our top exhibitors as they share their amazing tools to make sourcing more transparent and accessible, all at no cost. FindSourcing is supporting a wide range of companies from start-ups to multinational fashion groups. This session will focus on sourcing, supplier evaluation and how to make educated decisions in early sourcing phases. Join if you want to get a foundation of sourcing practices or want to get a new perspective on the sourcing process.

Elias Grondal, Founder, FINDSOURCING.COM


Tuesday, February 5th | 11:30 AM-12:30 PM | Las Vegas Convention Center, S224

Join us for an update from Washington DC and industry experts to discuss the potential for trade disruptions to affect sourcing by fashion brands and retailers. Julie Hughes, President of USFIA will give an overview of the latest policy actions by the Trump Administration and the Congress. James Schwartz of MGF SOURCING will share his thoughts about successful strategies to manage uncertainty. MGF company provides more than $1.0 billion worth of products for retailers like Express, Lane Bryant, Chico’s FAS, Talbots, J Crew, Abercrombie & Fitch, and other nationally known brands.

Julia Hughes, President, USFIA

James Schwartz, President and CEO, MGF Sourcing


Tuesday, February 5th | 1:30-2:30 PM | Las Vegas Convention Center, S224

Our industry is on the cusp of the largest sourcing disruption in a generation. Tariff threats and trade programs are making headlines as companies diversify their sourcing and work to mitigate duty burdens. Join as we hear legal and business perspectives on how executives can navigate these challenges and take advantage of new opportunities.

Steve Lamar, EVP, American Apparel & Footwear Association (AAFA)


Nicole Bivens Collinson, President, International Trade & Government Relations, Sandler Travis
Steve DiBlasi, Vice President Global Sourcing, Lanier Clothes
Joe McGowan, EVP Supply Chain, PVH CORP


Tuesday, February 5th | 4:00-5:30 PM | Las Vegas Convention Center, S224

In 2004, the QIZ program was launched as a mean of promoting peace between Egypt and Israel with the support of the US government. Since its inception, the Egyptian exports of RMG and textiles grew substantially to the U.S. market. During the first half of 2018, the growth rate of the Egyptian RMG exports (25.27%) was the highest among the top 25 exporting countries to the US

Julia Hughes, President, USFIA

Dr. Ashraf El Rabiey – Co-Chairman of the QIZ Committee, Egypt

Mr. Gabby Bar - Co-Chairman of the QIZ Committee, Israel
Mr. Matthias Knappe –Program Manager /Fibres, Textiles and Clothing Sector, and Enterprise Competitiveness, International Trade Commission


See the full roster of special events, happenings and educational seminars happening during MAGIC here.


About the speakers:

Elias Grondal


Elias Grondal | Founder, Findsourcing.com

Elias Gröndal is the co-founder of FindSourcing.com, a free online platform for footwear sourcing. He has previously worked around the globe with footwear production for a big multinational fashion group. After a couple of years in Asia, Europe has been the base to concretize his passion for how the footwear industry can become more accessible. He lives in Stockholm, Sweden with his wife and son.




James Shwartz

James Shwartz | President and CEO, MFG Sourcing

James Schwartz, a 40-year veteran of the apparel industry, is the president and CEO of MGF Sourcing, headquartered in Columbus, OH. MGF Sourcing is one of the largest global supply chain service organizations of men’s and women apparel in the United States.  The company provides more than $1.0 billion worth of products for retailers like Express, Lane Bryant, Chico’s FAS, Talbots, J Crew, Abercrombie & Fitch, and other nationally known brands.  Prior to joining MGF Sourcing, Mr. Schwartz served for 28 years in a variety of positions at Mast Industries, a division of Lbrands, culminating in his role as brand president for Mast Global Fashions. In 2011, Lbrands spun Mast Global Fashions off to Sycamore Partners and created MGF Sourcing.  Prior to his work at Mast, Mr. Schwartz was an executive with Federated Department Stores and Bradlees department store of Braintree, MA.



Joe McGawn

Joe McGowan | Executive Vice President, PVH Corp

Joe McGowan is an Executive Vice President at PVH Corp., responsible for the Global Supply Chain of their Heritage Brands Division.  From large-scale supply chain transformations impacting people, processes, and technology to risk and supplier management programs, Mr. McGowan has driven supply chain to the next level with Fortune 500 multinational consumer products companies including Campbell Soup, Avon Products, Conagra Foods, and Nestle S.A. He is a mission-driven leader, leveraging the talents of his team by forging a clear vision, increasing organizational competence, and instilling a sense of urgency.




Julia Hughes

Julia K. Hughes | President, United States Fashion Industry Association (USFIA)

An expert on textile and apparel trade issues, Julia has testified before Congress and the Executive Branch. She frequently speaks at international conferences including the China & Asia Textile Forum, Fashion Institute of Technology (FIT), Harvard University’s Bangladesh Development Conference, MAGIC, Prime Source Forum, Vietnam Textile Summit, and others. Julia served as the first President and is one of the founders of the Washington Chapter of Women in International Trade (WIIT) and is one of the founders of the WIIT Charitable Trust. She also was the first President of the Organization of Women in International Trade (OWIT).  In 1992, she received the Outstanding Woman in International Trade award and in 2008, the WIIT Lifetime Achievement Award. She also is a member of the International Women’s Forum. She has an M.A. in International Studies from the Johns Hopkins School of Advanced International Studies and a B.S. in Foreign Service from Georgetown University.



Nicole Bivens Nicole Bivens Collinson | President, International Trade & Government Relations at Sandler Travis

Nicole Bivens Collinson leads the International Trade and Government relations practice of Sandler, Travis & Rosenberg, P.A. With over 30 years of experience in government, public affairs and lobbying, She has drafted and guided the successful implementation of several pieces of key international trade legislation positively affecting the bottom line of many U.S. companies.   Ms. Collinson prepares countries, companies and associations for negotiations with the United States on free trade agreements, trade and investment agreements, labor disputes or other preferential programs.  She also works directly with U.S. multinational corporations and associations, as well as foreign companies, associations and government agencies, to clearly represent their positions in Washington. In doing so she analyzes and monitors cross-cutting trade issues, including labor, the environment, food safety, customs regulations, international development and others, and helps build strong coalitions to advocate for change.



Steve Lamar


Steve Lamar | Executive Vice President, American Apparel & Footwear Association (AAFA)

Steve is responsible for the design and execution of AAFA lobbying strategies on a series of issues covering trade, supply chains, and brand protection. In these roles, Steve also advises AAFA member companies on legislation and regulatory policies affecting the clothing and footwear industries. Steve is also President of the Washington International Trade Association (WITA), a non-profit, non-partisan organization dedicated to providing a neutral forum for discussion of international trade policy and related issues.




Steve DiBlasi

Steve DiBlasi | VP — Global Sourcing, Lanier Clothes

With family roots in Men’s Tailoring, Steven has spent over 40 years in the tailored men’s wear industry.  The last 26 years have been with Oxford Industries and include wide-ranging positions starting as a Plant Manager and the VP of Manufacturing with responsibility for Product Development, Manufacturing and Sourcing.  This position was responsible for design, pattern development, all owned and contract facilities as well as developing and implementing a sourcing transition into Asia. In 2011, with the growth of international sourcing as a key strategy for Lanier, Steven was promoted to VP – Global Sourcing.  Responsibilities currently include compliance, sustainability, cost of goods, logistics and new factory development. He is also responsible for sourcing offices in China and Vietnam as well as Lanier’s owned factory in Merida Mexico.  Lanier Clothes is now a global sourcing company with production currently in Mexico, China, India, Vietnam, Indonesia, Egypt, and USA.



Matthias Knappe | Program Manager /Fibres, Textiles and Clothing Sector, and Enterprise Competitiveness, International Trade Commission

Matthias Knappe has over 25 years of progressive and diversified professional experience in international trade and development. He has worked at the enterprise, institutional and government level. Matthias is presently leading the fibres, textiles and clothing programme of the International Trade Centre, a joint technical assistance agency of the United Nations and the  WTO.



Gabby Bar | Co-Chairman, QIZ Committee - Egypt

Mr. Bar joined the Israeli Ministry of Industry and Trade in 1977 and became an advisor to the Minister.  During his career, he has been Commercial Counselor in Thailand, Deputy Director for the Center for Foreign Investment Promotion and Sr. Regional Director , Head of Middle-East and North Africa/ Foreign Trade Administration. In 2004, Mr. Bar became Co-Chairman of the QIZ Committee ISRAEL/EGYPT



Ashraf El Rabiey | Co-Chairman, QIZ Committee - Egypt

Dr. Ashraf El Rabiey is the Head of Qualified Industrial Zones (QIZ) Unit in Egypt. He was formerly the first undersecretary of Ministry of Trade and Industry and former Head of The Egyptian Commercial Service, as well as former chairman of International Cotton Advisory Committee (ICAC) based in Washington D.C. Dr. Ashraf is also a member of the advisory board of the school of business- The American University in Cairo. Currently, Dr. Ashraf also Represents Egypt as a commercial counselor in many countries including Washington D.C., New York, Tokyo and Prague.